3 Simple Email Campaigns Every Business Should Be Using to Drive Sales

Tania Pryer
Nov 7
3 min read

3 people's arms on a desk, all using an electronic device to access their emails

Email marketing: love it or hate it, it’s still one of the most effective ways to drive sales. Whether you’re running a small bakery, a skincare shop, or a consultancy, your email list is pure gold. Why? Because these people have already shown interest in your business - they’re primed to buy, so long as you approach them the right way.

If you’re wondering where to start, don’t worry - I’ve got you covered! Here are three simple email campaigns every business should be using to drive sales (and keep those customers coming back for more).

The Welcome Email Sequence

Let’s start with the basics: your welcome emails. Think of these as your business’s handshake - a chance to make a great first impression. When someone signs up for your mailing list, they’re opening the door to your brand. Your job? Wow them.

What to include in your welcome email:

A warm hello and a bit about your business (keep it friendly, not salesy).
A thank you for signing up - bonus points if you include a discount or freebie.
Clear next steps, like visiting your website or following you on social media.

Using tools like Mailchimp or Mailerlite, you can set up an automated sequence that sends a few emails over the course of a week. Done right, this not only builds trust but also increases the chances of a sale.

The Abandoned Cart Email

If you run an online store, you need abandoned cart emails. Seriously, they’re like magic. Imagine someone fills their cart with goodies but doesn’t check out. Instead of letting them go, an automated email gives them a gentle nudge - and often, that’s all it takes to seal the deal.

Tips for a killer abandoned cart email:

Remind them what they left behind (pictures of the items work wonders).
Create urgency: “Hurry! Only 2 left in stock!”
Sweeten the deal with a small discount or free shipping offer.

Mailchimp and Mailerlite make it easy to set this up, so you’re not losing out on potential sales while you’re busy running your business.

The Seasonal Promo or Flash Sale Email

Seasonal promotions and flash sales are a great way to create buzz and boost sales. Whether it’s a summer sale, Black Friday offer, or “just because” discount, these emails get people excited - and spending.

How to nail your seasonal promo email:

Use a catchy subject line (think: “🔥 Don’t Miss Out: 20% Off Ends Tonight!”).
Keep it visually appealing - bold images and clear calls to action are a must.
Add a time limit to create FOMO (fear of missing out).

Want to make these campaigns even more effective? Segment your audience. For example, if you’re a skincare business, you could send different offers to people who’ve bought anti-ageing products versus those who love face masks. Both Mailchimp and Mailerlite make segmenting your list super simple.

Building Your Email List: The Key to Success

Before you can send these amazing emails, you need an audience to send them to! That’s where building your mailing list comes in.

Here’s how to get started:

Create a sign-up form: Both Mailchimp and Mailerlite offer customisable forms you can embed on your website, blog, or social media pages.
Offer an incentive: Think discounts, freebies, or exclusive content. People love a good deal!
Keep it GDPR-compliant: Make sure you’re collecting emails ethically and letting people know how you’ll use their data.

Too Busy? Let Me Help!

If email marketing feels like one more thing you don’t have time for, don’t worry - you’re not alone. I’ve helped businesses create everything from welcome sequences to flash sale campaigns, and I can help you too. Whether you use Mailchimp, Mailerlite, or even need help deciding which platform suits your business best, I’ve got you covered.

Want to focus on running your business while I handle the emails? Drop me a message, and let’s chat about how I can help drive your sales!

Email marketing doesn’t have to be complicated. With the right campaigns and a little strategy, it’s a powerful way to connect with your audience and boost your bottom line. So, what are you waiting for? Let’s get those emails working for you!