If you’ve opened Instagram and thought “who on earth are these people and why are they in my feed?”… you’re not alone.

Let’s talk about two of the most powerful tools in a business owner’s toolkit: social media and email marketing.

Email marketing: love it or hate it, it’s still one of the most effective ways to drive sales.

Instagram is the land of endless opportunities for small businesses - but deciding whether to focus on Stories or Reels can be hard!